Marketing to women of color
October 26, 2009 by admin
Filed under blogalicious wrap up, marketing to women of color
At the Town Hall Discussion “Marketing to Women of Color – The Real Deal” our spectacular and gracious moderator, Cheryl Mayberry McKissack, shared some mind-blowing statistics with us about the spending power of women of color. Funny thing is that we all had an inclination about this information already, but actually hearing it in the [...]
Should Marketers Reach Out to Women or Minorities Using Social Media?
May 5, 2009 by admin
Filed under marketing to women of color
The simple answer is yes. If you are reading this, you probably already know that social media is the new way to market or advertise a product or brand. It’s also a great way to reach a target consumer, like women or minorities. Since planning Blogalicious, I’ve come across many statistics that [...]
Sponsorship News
April 24, 2009 by admin
Filed under Sponsors, marketing to women of color
Blogalicious 2009 welcomes Success Rice and Mashable as event sponsors!
We’d like to thank them for being among the first brands to recognize the value of women of color bloggers and the significance of this event.
Marketing to Bloggers of Color: The Hot Topic for 2009?
April 20, 2009 by admin
Filed under marketing to women of color
As women bloggers of color, we know first-hand the importance of brands marketing to our demographic and we also see the disparity between the number and types of invitations we get to company-sponsored blogging retreats. Of course, some companies, like Disney, do “get it” and have been leading the pack in terms of recognizing that [...]
